Samox, the largest bicycle crankset manufacturer in Taiwan, approached U design group to develop its brand position, messaging, communication design and product innovation program. In order to showcase its evolving brand position, U design group collaborates with Samox team to design their trade show booths every year for four major international bicycle shows: Taipei bike, Shanghai bike, Eurobike, and InterBike.

Pantone 396C makes us truly one team!